This Blogging Lark Is Hard - How Do You Cope When Other Stuff Gets In The Way?

I have to be completely honest. I am struggling to find the time to post stuff to this blog.

NOT, I hasten to add, because I don't want to. I've seen too many blogs fizzle out and disappear, and fretted for their absence.

Now I am in danger of being a hypocrite. I have a website and blog for our rejuvenated business and all of a sudden, it's started delivering business. In bucket-loads.

And I can only hypothesise as to why. It's not just the blog by the way.

Like many things in life, I think I can detect a 1 + 1 = 3 effect.

At the core of it all I suspect is the decision we made to learn from past mistakes.

And one of those was not understanding what clients really want.

You see I suspected (I have no research budget, just experience and gut-feel) that small businesses want their IT problems fixed fast.

And in my own mind I had an invisible line. Below the line, people don't recommend you. Above it, they do.

I guessed that the line was how fast you fix things when they went wrong.

So I completely forgot everything else and put all of my chips on that particular bet.

And at first, it didn't work.

It was quiet. Nothing happened. Then, it started to happen - and by happen, I mean "free" sales. These are sales initiated by clients telling people about you.

And not just telling, saying good things too. So that the new clients are almost pre-sold when you meet them.

And that's what I always wanted. And I got it. But I also got something else too which I didn't quite expect.

People finding the web-site, enquiring and wanting to buy too WITHOUT that recommendation. Friday just gone, we got 2 enquiries the same day.

Each of them saying they wanted to switch to a company that could fix things as fast as we could.

They had been let down and "googled" us. Time will tell whether these convert into clients.

My point?

Blogging at times feels like a chore. But it's one of those deceptive practices - sometimes you think nobody is listening, but they are - quietly watching from the sidelines, or even arriving at the party, seeing everyone is having fun, and joining in straight away.

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